&PIZZA X HARVARD ATHLETICS
With our close relationship with Harvard Athletics, we were able to arrange for &pizza to be the food provider at a couple Harvard Athletics events. To get the word around, we distributed tickets, merchandise, and fliers for the events at all Harvard dining halls! &pizza got more exposure to the Harvard community, Harvard Athletics attracted more people to their games with the free food; we love win-win situations!
&PIZZA AT HARVARD STUDENT AGENCIES OPEN HOUSE
During Harvard's admission weekend for admitted incoming freshmen, Harvard Student Agencies (HSA) hosted a large open house where all four floors of the HSA office building were filled with free merchandise, activities, and food. Approximately half of the admitted students attended! We were able to arrange for &pizza to set up tables at this event and distribute coupons customized for the visiting pre-frosh in order for &pizza to establish itself as the pizza source in Harvard Square early on in the students' Harvard career.