Leading up to their grand opening, Milk Bar wanted to have a series of focus groups in Harvard Square. We helped fulfill their demands by providing them with the Harvard Student Agencies office space to conduct this.
During Harvard's Reading Period and Finals Week, we organized a group of "cookie fairies" brand ambassadors and accessed student-only zones to surprise hungry students cramming for their exams and stressing on their final papers with free Milk Bar cookies.
We helped Milk Bar organize brand ambassadors (aka cookie fairies) to distribute cookies and flyers throughout Harvard Square a few days before the grand opening to generate excitement for the big day! People loved the kind gesture and couldn’t wait for the day they could buy them in the Square!