Lyft came to us interested in establishing a strong presence and generating brand loyalty across Harvard’s campus. Together, we created a daily activation campaign, special-occasion activation campaign, and Lyft sponsorship of Studio 67's Gifted Program in Fall 2018.
This campaign was wonderfully successful in solidifying a strong perception of Lyft among the Harvard community. Through the combination of adjusting to the different consumer needs of students and the permanence of Lyft’s visual advertising on campus, students felt Lyft integrated into their lives leading to a stronger brand resonance with the ride-share service. After our year-long partnership, Lyft continues to have a strong presence on campus and is the top choice of ride-share service for many student organizations at Harvard.
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View some of our Lyft projects!
Lyft @ Harvard FRESHMEN Move-In
As people lined up to buy their dorm essentials on Harvard's freshmen move-in day, we staffed brand ambassadors along the line and at the entrance to give out free Lyft merchandise to students and families.
Lyft's "No Drink & Drive" Pledge
We gave Lyft insight on key locations to park their bright pink Lyft car in Harvard Square and on Harvard's campus so people can sign it to pledge never to drink and drive. In addition, we staffed the locations with brand ambassadors to help onboard people to the Lyft app, giving them the exclusive Studio 67-Lyft coupon.
Lyft x HSA Cleaners
We orchestrated a partnership between Lyft and HSA Cleaners, our sister agency and the main laundry service on Harvard's campus. We created Lyft-branded student laundry bags and carts seen daily across campus for the entire year.
fall gifted coupon Pack program
Every year, Studio 67 prints, packages, and distribute coupon books to the doors of roughly 4,000 students living on campus in the summer and roughly 7,000 undergraduate students in the fall. For our Fall Gifted program in 2018, Lyft was featured on the envelope enclosing these popular coupons to further promote Lyft's presence on campus.