As people lined up to buy their dorm essentials on Harvard's freshmen move-in day, we staffed brand ambassadors along the line and at the entrance to give out free Lyft merchandise to students and families.
We gave Lyft insight on key locations to park their bright pink Lyft car in Harvard Square and on Harvard's campus so people can sign it to pledge never to drink and drive and staffed the locations with brand ambassadors to onboard students onto Lyft, giving out exclusive Studio 67-Lyft coupons.
We orchestrated a partnership between Lyft and HSA Cleaners, our sister agency and the main laundry service on Harvard's campus. We created Lyft-branded student laundry bags and carts seen daily across campus for the entire year.
