Establishing Presence
The dating app market has become a competitive environment in recent years. To establish Bumble as a major dating app on Harvard's campus, we planned and executed several different events aligning with students' current needs and interests in Fall 2019 with Bumble, Bumble BFF, and Bumble Bizz.
View some of our Bumble projects!

Finals Period care packages

During the stressful exams period, students often struggle with fatigue and loneliness. Thus, we partnered with Bumble Date, BFF, and Bizz to offer students customizable care packages to gift to themselves, a crush, friends, or homework buddies!

Harvard-Yale, Bumble Edition

Harvard-Yale is the biggest Harvard Athletics event. In 2019, it was hosted at Yale and most students get to New Haven via Harvard shuttles, operated by Harvard Student Agencies - Studio 67’s parent company. Studio 67 had the exclusive permission to distribute Bumble merch alongside these buses.

Friendsgiving FT. ON-CAMPUS ORG

We coordinated a Thanksgiving get-together with a social organization on campus and Bumble BFF. An active Bumble profile was the ticket into the door!

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