In anticipation of opening its first store in Massachusetts, &pizza's CEO wanted &pizza to be different from other chain store; he wanted the brand and the space to have authenticity, to be built for the Harvard Square community. And what better way to do that than to establish yourself as the
pizza provider for Harvard student clubs and events?
For &pizza x Milk Bar's store opening, we staffed the event with brand ambassadors, a DJ, and a tattoo artist. Leading up to the event, we generated excitement amongst the student body through promotional activities and emails to our exclusive mailing list with all Harvard students'
emails. On the actual day, the line to the store stretched down Massachusetts Ave! Check out the opening day video on our Milk Bar page
! After the opening, we handled the planning and delivery of &pizza "pizza bombs," aka surprise free pizza deliveries, to various clubs and events across Harvard's campus as well as some other fun projects shown below.
But the fun isn't over! After our 5-month contract ended, &pizza wanted to extend our partnership and continue discussing more ways to integrate &pizza into the community.