Purposely offers personalized career guidance to high school students through personality and aptitude tests. As it expanded into the United States, Purposely needed to solve the problems with its branding. Its previous name, "Profilum", was confusing and did not effectively communicate its function or mission.
We developed naming options for the company that emphasized its guiding philosophy and selected “Purposely”. We then tested the name with market research to ensure that it had the right associations and moved on to create logo designs that had a similar color scheme and style to their previous branding.