pb dorm

promotional event / marketing partnership
We hosted a promotional event for PBĀ Dorm to advertise their dorm products to incoming freshmen.
objective

PB Dorm approached HSA for assistance in improving their on-campus presence and sales to students looking to prepare their dorms for the year.

method

Our team of strategists planned a sponsored promotional event for PB Dorm. Taking place in the late summer to market dorm products to students before move-in in the fall, the event featured a live DJ, interactive games, free Chipotle, and PB giveaways.Feedback from students revealed an improved interest in PB Dorm and a resulting increase in Harvard sales for the company that year.

marketing@hsa.net
(617) 496-4144
67 Mt Auburn St,
Cambridge, MA 02138