lyft

campaign creation / promotional events / coupon distribution
We provided Lyft, a ride-share company, access to Harvard's campus through various coordinated promotional events and campaigns.
objective

Lyft wanted to find a way to bring their brand and message to the eyes of Harvard students.

method

We coordinated with various sister agencies in order to provide Lyft with a comprehensive series of marketing campaigns. From branded laundry bags to a feature in The Unofficial Guide to Harvard, we strategically inserted Lyft's branding into different aspects of daily life at Harvard.

marketing@hsa.net
(617) 496-4144
67 Mt Auburn St,
Cambridge, MA 02138